Gigabyte Technology has enjoyed great success in both the European and Asian markets, however, has had a much more difficult time gaining marketshare in North America – this market has been pretty much locked up by ASUS. In an effort to bolster itself as the premier motherboard maker, it knows that it must gain the hearts and minds of today’s “Elite power users” – they are the most influential in making suggestions to friends and others who look to them for PC hardware buying advice.

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