MSI took some creative liberties on this board and implemented the now-staple passive cooling system which uses heatpipes to cool the north and south-bridge chipsets. The overall look of the particular cooler it uses leaves things looking a bit curvaceous and different. PC enthusiasts will appreciate the look assuming they’re using a case with clear side panels. We find the look to be very unique and helps the P35 Platinum stand out a bit from the pack.

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